Onsitego, India’s leading device care company, today announced its partnership with Hardik Pandya, Indiaโs cricketing sensation. Hardik Pandya will be the new face of the brand and will help Onsitego expand the device protection category in India.
For more than a decade, Onsitego has been at the forefront of the device protection category in India, safeguarding over 1.5 Crore devices through its Extended Warranty and Damage Protection Plans. Despite the company’s extensive coverage, the penetration of device protection plans remains in the low single digits in India, in contrast to the above 25% seen in developed markets. This disparity highlights a notable lack of consumer awareness, presenting a significant opportunity for the category to expand.
Through its collaboration with Hardik Pandya, Onsitego aims to enhance consumer awareness regarding the advantages of device protection plans. Leveraging Onsitego’s extensive presence across 10,000+ retail stores and Hardik’s influence among consumers, the partnership is poised to drive the next phase of growth in the device protection market.
Commenting on the strategic partnership,ย Kunal Mahipal, Founder & CEO of Onsitego,ย said, “We are thrilled to welcome Hardik Pandya to the Onsitego family. Just as Hardik exemplifies leadership & excellence in cricket, Onsitego embodies leadership & excellence in the device care category. With Hardik on board, we look forward to expanding the device care category and continuing to offer the best in class service experience to consumers across the country.”
Hardik Pandya,ย Vice Captain of Indiaโs white-ball Cricket Team, said, “As a consumer, I understand the pain whenever a device does not work properly & we all need a reliable partner like Onsitego to take care of them.โ
โI look forward to being a part of this exciting journey & contributing towards Onsitego’s mission of delivering a WOW experience to all customers,โ added Hardik, who is exclusively managed by RISE Worldwide.
