Leading premium smartphone manufacturer brand, Apple today announced new policies for global app delivery, allowing developers to submit a single app capable of streaming their entire game catalog. This new policy enables devs to launch their own digital storefronts within the app store similar to what Google has been doing all these years.
In the an official blogpost, the company stated the developers now have the flexibility to create a unified app that can stream their entire game collection. This updated approach enables developers to showcase to iOS users the range of plug-ins, mini-games, streaming games, and chatbots within their app. Moreover, the revamped policy incorporates the utilization of Apple’s in-app purchase system, allowing users to make payments for services like cloud streaming or AI chatbot subscriptions.
Apple has revamped its app store policies, aligning them with Google’s approach. This change enables developers, including companies like Nvidia and Xbox with cloud streaming services, to create dedicated catalog-style apps on iOS. Previously, Apple’s policies posed challenges for services like Xbox Cloud Gaming to be accessible on iOS. Furthermore, Xbox’s Phil Spencer has emphasized Microsoft’s ambition to establish a mobile games app store to rival both the Apple App Store and Google Play. It is unclear where Xbox mobile app store releases and is yet to be determined.
It's official! Apple will allow users in the EU to download apps outside of the App Store
Users will be able to install alternative app marketplaces to download these apps. The new changes will be available for EU users only when iOS 17.4 drops in a few weeks pic.twitter.com/gFH6mHJNAW
— Apple Hub (@theapplehub) January 25, 2024
Apple’s policies on third-party app stores have been a contentious issue, featuring prominently in the ongoing legal battle with Epic Games and aligning with the EU’s Digital Markets Act (DMA) objectives for open markets. In response to the DMA, Apple has unveiled specific updates for European Union iPhone users. These changes include granting iPhone users in the EU the option to sideload apps and permitting full versions of Google Chrome and Firefox to operate on iPhones.
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