IPL 2023: One of the world’s leading detergent brands, Tide has announced its association with one of the most loved IPL teams, Punjab Kings, as their ‘official laundry partner.’ This collaboration marks the introduction of Tide Liquids in India, which provide the added benefit of removing stains without fading colours.
Punjab Kings, led by Indian cricketer Shikar Dhawan, will wear the Tide Liquids logo on the lead leg of their trouser. This is consistent with the Punjab Kings’ history of partnering with brands that are trailblazers in their respective fields, with high performance and excellence standards.
IPL 2023 – Tide India Partners with Team Punjab Kings, For the 2023 Season
Tide India has taken it to its social media platforms to announce the new collaboration with Punjab Kings. The announcement reads:
Tide is proud to be the official partner of Punjab Kings this IPL season.
Sports jerseys, worn by athletes, often encounter stubborn stains such as mud, sweat, dirt, blood, and more. These stains can be challenging to eliminate and may seem impossible to fully erase. Additionally, the fabric tends to fade over time.
Tide introduces its new liquids with two distinct advantages tailored for machine washing. The Tide Liquids are adept at tackling even the most resilient stains, all while preserving the vibrancy of your clothes and preventing colours from fading. This collaboration ensures that Punjab Kings fans can anticipate witnessing their favourite players donning impeccably clean, bright, and colourful uniforms throughout the upcoming season.
Sharat Verma, Chief Marketing Officer, P&G India and Vice President and Head – Fabric Care for P&G Indian subcontinent said,
“We are happy to announce Tide’s partnership with Punjab Kings. This partnership coincides with the launch of ‘Tide Liquids’ for washing machines which is specially designed for Indian wash conditions. This new liquid detergent by the World's no 1* detergent brand Tide removes tough stains and delivers outstanding cleaning without fading colours. We are thrilled that Tide Liquids will be the ‘official laundry partner’ for the iconic Punjab Kings team. We share a common commitment for excellence. We wish the Punjab Kings team the very best for the matches ahead while committing to keep their uniforms bright and clean no matter what.”
KPH Dream Cricket Pvt Ltd CEO Satish Menon said,
"We are delighted to partner with Tide Liquids as our ‘official laundry partner’. As a team, we offer our fans the very best in entertainment on the field and clean kits are vital to this. This partnership will bring together IPL’s most loved team and India’s most loved brand together to do ‘dhulai’ both on pitch and off pitch. Tide is an iconic brand, and we are proud and excited to partner with the World’s no 1* detergent brand!”
The ongoing TATA IPL season is set to conclude on 28 May 2023. At the time of writing, Punjab Kings have played a total of 3 games in which they won 2 matches and lost one. The team currently stands in the sixth position.
