The Indian gaming and esports community has been thriving in recent years, although the setback caused by the BGMI ban is undeniable. Nevertheless, the industry is progressing positively, with reports indicating that the Indian gaming market is poised to reach $5 billion by 2025. Notably, projections suggest the creation of one lakh job opportunities in the fiscal year 2023, as reported by The Hindu. Despite the challenges, esports organizations in India are diversifying their investments into other titles, attracting global sponsors.
Orangutan Gaming, a prominent esports company in India, has recently forged a partnership with Raiasakaran, a leading Real Estate company, for the year 2023. This collaboration marks the entry of a luxury Real Estate brand into the esports industry, signifying a noteworthy step forward. Many esports organizations in India boast excellent boot camp facilities, occupying multiple storeys or even separate buildings. With the rise of LAN events and esports training facilities, this collaboration opens exciting opportunities for both entities to explore new infrastructural prospects within the esports industry.
Through this partnership, Orangutan Gaming and Raiaskaran will work together to create unique and engaging experiences for the #Apearmy. Raiaskaran and Orangutan have come together to pursue their shared passion of serving the audience with premium quality content via Luxury infrastructure. The partnership will include collaborative content creation, social media campaigns, and exciting in-person events that showcase the strengths and expertise of both organizations.
Raiaskaran will have prominent branding and exposure across Orangutan Gaming’s channels and events. This will include Raiaskaran being a Powered-by partner for Orangutan Gaming and will also boast their logo on Orangutan Gaming’s official esports jersey for the year.
Commentating on the new partnership, The Co-Founder of Orangutan – Jai Shah stated, “We are thrilled to partner with Raiaskaran for 2023.” He further added “This is the first time in India that Esports and Real Estate have crossed paths and we are glad that we took the opportunity to lead the pack. We aim to tap into a completely new market with the help of this partnership with Raiaskaran and look forward to working with them to create what we believe is a one-of-a-kind collaboration.“
Yuvraj S Rajan, Director of Raiaskaran says “Raiaskaran is proud to partner with Orangutan. A part of our journey has always been to recognize budding talent and new markets. Esports is one of the fastest-growing industries and we see great potential in partnering with Orangutan. Undoubtedly the luxury consumers and influencers of today are becoming younger, and we believe through e-sports we would be able to engage with this audience at an earlier stage. This partnership represents a bold and visionary move that has the potential to reshape the luxury real estate landscape in India.”
